Zorro is an InsurTech company that specializes in providing health insurance and health services.
Zorro allows employers to set a benefits budget per employee and then helps employees personalize and choose the optimal benefit bundle for them.
Services
Brand Identity
Web Design
Web Development
Digital Assets
Industries
InsurTech
Custom-Built "Z" Logo
At the heart of the new Zorro brand is a custom-built "Z" logo, designed from scratch to represent the company’s innovative approach to AI-driven personalized health benefits. The sharp, modern lines of the logo convey precision and reliability, while its dynamic form symbolizes the flexibility and adaptability of Zorro’s offerings: cost predictability, turnkey simplicity, and full customization. This logo stands as a bold representation of Zorro’s commitment to revolutionizing health benefits through technology.
Vivid Color Palette
We chose iris purple as the primary color, supported by green, fire red, yulk yellow, and sky blue, to express Zorro’s smart and innovative solutions. Iris Purple symbolizes intelligence and creativity, while the vibrant supporting colors add energy and depth. Together, the palette reinforces the brand's AI-powered health benefits, highlighting its promise of cost predictability, simplicity, and full customization.
New Brand Identity Challenge
The challenge was to craft a design that mirrors Zorro’s unique solution while maintaining
a tech-savvy, yet warm, human-centered appeal. By balancing these elements, the new visual identity reflects Zorro’s advanced AI technology while staying approachable and friendly. The use of vibrant colors and real people in the imagery helps evoke warmth and trust, ensuring the brand feels both innovative and relatable.
Reflecting Brand Personality
Zorro’s brand personality is a blend of smart, tech-driven innovation and genuine human connection. The sleek, AI-inspired design conveys intelligence and sophistication, while the use of real-life imagery and vivid colors keeps the brand approachable. This balance highlights Zorro’s AI-based algorithm, delivering personalized health benefits that are cutting-edge, yet deeply attuned to individual needs—making the brand both forward-thinking and relatable.
"RNGS was both a thought partner and an excellent execution-oriented provider through the process. From conceptual ideation, narrowing down the messaging and building our phenomenal, world-class website the experience of working with the team was excellent. They are highly professional, flexible and agile and we definitely recommend working with RNGS."
Maya Perl
Co-Founder & Chief Product Officer
